html, body { min-height: 100%; }
img { max-width: 100%; }
[hidden] { display: none !important; }
:root {
color-scheme: light;
--ink: #0e1012;
--ink-2: #171a1d;
--ink-3: #1f2326;
--paper: #f5f4f0;
--white: #ffffff;
--text: #15181a;
--muted: #5b6267;
--on-dark: #e8e5de;
--on-dark-muted: #9a9f9f;
--line: #e1ded7;
--line-dark: #2a2e31;
--accent: #f0cd8e; /* ámbar pálido */
--accent-ink: #3a2808;
--accent-deep: #8a5c14;
--t1: #e4edf0; --t2: #f2ebdc; --t3: #e3ebe2; --t4: #eae8f1;
--serif: "Newsreader", "Iowan Old Style", Georgia, serif;
--sans: "Instrument Sans", ui-sans-serif, system-ui, -apple-system, "Segoe UI", sans-serif;
--mono: "JetBrains Mono", ui-monospace, "Cascadia Mono", Consolas, monospace;
--wrap: 1180px;
--gutter: clamp(16px, 4vw, 40px);
--r: 14px;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
margin: 0; background: var(--ink); color: var(--text);
font-family: var(--sans); font-size: 16px; line-height: 1.55;
-webkit-font-smoothing: antialiased;
}
body.lang-es .en, body.lang-en .es { display: none !important; }
a { color: inherit; }
button { font: inherit; }
:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; border-radius: 6px; }
.wrap { max-width: var(--wrap); margin-inline: auto; padding-inline: var(--gutter); }
h1, h2, h3, h4 { font-family: var(--serif); font-weight: 300; text-wrap: balance; margin: 0; letter-spacing: -0.015em; }
p { margin: 0; }
.eyebrow { font-family: var(--mono); font-size: 12px; letter-spacing: 0.08em; text-transform: uppercase; color: var(--muted); }
/* ---------- nav: barra plana a todo el ancho ---------- */
.nav {
position: fixed; z-index: 30; left: 0; right: 0; top: 0;
padding-top: env(safe-area-inset-top, 0px);
background: rgba(14,16,18,0.82);
backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px);
border-bottom: 1px solid rgba(255,255,255,0.07);
color: var(--on-dark);
}
.nav-inner { display: flex; align-items: center; justify-content: space-between; gap: 16px; height: 64px; }
.logo { display: flex; align-items: center; gap: 10px; text-decoration: none; font-weight: 600; font-size: 18px; letter-spacing: -0.02em; }
.logo-mark { width: 22px; height: 22px; flex: none; }
.logo small { font-family: var(--mono); font-weight: 400; font-size: 11px; color: var(--on-dark-muted); letter-spacing: 0.04em; }
.nav-links { display: flex; gap: 28px; font-size: 14px; }
.nav-links a { position: relative; text-decoration: none; color: var(--on-dark-muted); transition: color .2s; }
.nav-links a::after {
content: ""; position: absolute; left: 0; bottom: -6px; height: 1px; width: 100%;
background: var(--accent); transform: scaleX(0); transform-origin: left; transition: transform .35s ease;
}
.nav-links a:hover { color: var(--on-dark); }
.nav-links a:hover::after { transform: scaleX(1); }
.nav-right { display: flex; align-items: center; gap: 10px; }
.lang { display: inline-flex; border: 1px solid var(--line-dark); border-radius: 8px; padding: 2px; }
.lang button {
border: 0; background: transparent; color: var(--on-dark-muted); cursor: pointer;
font: 500 12px/1 var(--mono); padding: 7px 9px; border-radius: 6px; letter-spacing: .04em;
}
.lang button[aria-pressed="true"] { background: var(--ink-3); color: var(--on-dark); }
.btn {
display: inline-flex; align-items: center; gap: 10px;
padding: 11px 18px; border-radius: 10px; border: 0;
font: 500 14px/1 var(--sans); text-decoration: none; cursor: pointer;
transition: transform .2s, background .2s, border-color .2s;
}
.btn-accent { background: var(--accent); color: var(--accent-ink); }
.btn-accent:hover { background: #f5dba9; transform: translateY(-1px); }
.btn-ghost { background: transparent; color: var(--on-dark); border: 1px solid var(--line-dark); }
.btn-ghost:hover { border-color: var(--on-dark-muted); }
.btn svg { width: 14px; height: 14px; transition: transform .25s ease; }
.btn:hover svg { transform: translate(3px, -3px); }
.hero h1, .hero .lede, .hero-ctas { animation: rise .85s cubic-bezier(.22,.7,.2,1) both; }
.hero .lede { animation-delay: .12s; }
.hero-ctas { animation-delay: .22s; }
/* ---------- hero ---------- */
.hero { position: relative; overflow: hidden; background: var(--ink); color: var(--on-dark); padding-block: 160px 110px; }
#field { position: absolute; inset: 0; width: 100%; height: 100%; }
.hero::after {
content: ""; position: absolute; inset: 0; pointer-events: none;
background: linear-gradient(90deg, var(--ink) 0%, rgba(14,16,18,.86) 40%, rgba(14,16,18,0) 78%),
linear-gradient(0deg, var(--ink) 0%, rgba(14,16,18,0) 28%);
}
.hero .wrap { position: relative; z-index: 1; }
.hero h1 { font-size: clamp(42px, 6.8vw, 86px); line-height: 1.02; max-width: 13ch; }
.hero h1 em { font-style: italic; color: var(--accent); }
.hero .lede { margin-top: 24px; font-size: clamp(17px, 1.6vw, 19px); color: var(--on-dark-muted); max-width: 54ch; }
.hero-ctas { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 34px; }
.stack { margin-top: 72px; display: grid; gap: 16px; }
.stack-kicker, .stack-tools { font-family: var(--mono); font-size: 12px; letter-spacing: .08em; text-transform: uppercase; color: var(--on-dark-muted); }
.stack-tools { letter-spacing: .04em; text-transform: none; }
.marquee { overflow: hidden; mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent); -webkit-mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent); }
.marquee-track { display: flex; gap: 48px; width: max-content; animation: ticker 36s linear infinite; }
.marquee:hover .marquee-track { animation-play-state: paused; }
.marquee-track > span { font-family: var(--serif); font-size: clamp(22px, 2.4vw, 30px); color: var(--on-dark); letter-spacing: -0.02em; opacity: .72; transition: opacity .25s; }
.marquee:hover .marquee-track > span { opacity: .38; }
.marquee-track > span:hover { opacity: 1; }
@keyframes ticker { to { transform: translateX(-50%); } }
@keyframes rise { from { opacity: 0; transform: translateY(16px); } to { opacity: 1; transform: none; } }
@keyframes fade { from { opacity: 0; } to { opacity: 1; } }
@keyframes caseNext { from { opacity: 0; transform: translateX(36px); } to { opacity: 1; transform: none; } }
@keyframes casePrev { from { opacity: 0; transform: translateX(-36px); } to { opacity: 1; transform: none; } }
.js .reveal { opacity: 0; transform: translateY(18px); }
.js .reveal.in { opacity: 1; transform: none; transition: opacity .7s cubic-bezier(.22,.7,.2,1), transform .7s cubic-bezier(.22,.7,.2,1); transition-delay: var(--d, 0ms); }
.js .prob.reveal.in:hover { transform: translateY(-3px); }
/* ---------- secciones ---------- */
.light { background: var(--paper); color: var(--text); }
.white { background: var(--white); color: var(--text); }
section.block { padding-block: clamp(72px, 9vw, 116px); }
.head { display: grid; grid-template-columns: 1fr 1fr; gap: 20px 64px; align-items: end; margin-bottom: 48px; }
.head h2 { font-size: clamp(34px, 4.3vw, 54px); line-height: 1.05; margin-top: 12px; }
.head p { color: var(--muted); max-width: 50ch; font-size: 17px; }
/* problemas */
.problems { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.prob { padding: 28px 26px 30px; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); display: flex; flex-direction: column; gap: 14px; background: var(--white); transition: background .25s, transform .25s; }
.prob:hover { background: #faf9f6; transform: translateY(-3px); }
.prob .pain { font-family: var(--serif); font-size: 23px; line-height: 1.22; font-weight: 300; }
.prob .pain::before { content: "“"; color: var(--accent-deep); }
.prob .pain::after { content: "”"; color: var(--accent-deep); }
.prob .fix { font-size: 15px; color: var(--muted); padding-top: 14px; border-top: 1px dashed var(--line); margin-top: auto; }
.prob .fix b { color: var(--text); font-weight: 600; }
/* servicios: filas numeradas */
.services { display: flex; flex-direction: column; border-top: 1px solid var(--line); }
.svc {
all: unset; box-sizing: border-box; cursor: pointer;
display: grid; grid-template-columns: 72px minmax(200px, 0.9fr) minmax(240px, 1.4fr) auto;
gap: 12px 28px; align-items: center;
position: relative;
padding: 28px 8px; border-bottom: 1px solid var(--line); background: transparent;
transition: background .25s;
}
.svc::after {
content: ""; position: absolute; left: 0; right: 0; bottom: -1px; height: 1px;
background: var(--accent-deep); transform: scaleX(0); transform-origin: left; transition: transform .4s ease;
}
.svc:hover { background: #f7f6f2; }
.svc:hover::after { transform: scaleX(1); }
.svc-idx, .svc-title { transition: transform .35s ease; }
.svc:hover .svc-idx, .svc:hover .svc-title { transform: translateX(8px); }
.svc .go { display: inline-block; transition: transform .35s ease; }
.svc:hover .go { transform: translateX(8px); }
.svc:focus-visible { outline: 2px solid var(--accent-deep); outline-offset: -2px; }
.svc-idx { font-family: var(--serif); font-size: 28px; line-height: 1; color: var(--accent-deep); font-variant-numeric: tabular-nums; }
.svc-title { font-family: var(--serif); font-weight: 300; letter-spacing: -0.02em; font-size: clamp(26px, 2.6vw, 36px); line-height: 1.08; }
.svc .promise { color: #394044; font-size: 16px; max-width: 46ch; }
.svc .more { display: flex; align-items: center; gap: 18px; font-family: var(--mono); font-size: 12px; color: var(--muted); white-space: nowrap; }
.svc:hover .more { color: var(--text); }
/* panel de detalle de servicio */
.sheet-backdrop { position: fixed; inset: 0; z-index: 50; background: rgba(8,9,10,.55); backdrop-filter: blur(3px); -webkit-backdrop-filter: blur(3px); animation: fade .25s ease; }
.item { animation: rise .4s both; }
.item:nth-child(2) { animation-delay: .04s; }
.item:nth-child(3) { animation-delay: .08s; }
.item:nth-child(4) { animation-delay: .12s; }
.item:nth-child(n+5) { animation-delay: .16s; }
.sheet {
position: fixed; z-index: 51; top: 0; right: 0; bottom: 0; width: min(760px, 100%);
background: var(--paper); color: var(--text); overflow-y: auto; overscroll-behavior: contain;
padding: calc(env(safe-area-inset-top, 0px) + 28px) clamp(20px, 4vw, 44px) calc(env(safe-area-inset-bottom, 0px) + 40px);
box-shadow: -30px 0 60px -30px rgba(0,0,0,.5);
animation: slide .32s cubic-bezier(.2,.7,.2,1);
}
@keyframes slide { from { transform: translateX(40px); opacity: .4; } to { transform: none; opacity: 1; } }
.sheet-top { display: flex; justify-content: space-between; align-items: center; margin-bottom: 26px; }
.close { border: 1px solid var(--line); background: var(--white); border-radius: 10px; width: 40px; height: 40px; cursor: pointer; display: grid; place-items: center; color: var(--text); }
.sheet h2 { font-size: clamp(34px, 4.4vw, 48px); line-height: 1.05; }
.sheet .intro { margin-top: 16px; color: var(--muted); font-size: 17px; max-width: 58ch; }
.track { margin-top: 34px; }
.track-h { font-family: var(--mono); font-size: 12px; text-transform: uppercase; letter-spacing: .08em; color: var(--muted); display: flex; gap: 12px; align-items: center; margin-bottom: 12px; }
.track-h::after { content: ""; flex: 1; height: 1px; background: var(--line); }
.items { display: grid; gap: 10px; }
.item { background: var(--white); border: 1px solid var(--line); border-radius: 12px; padding: 18px 20px; display: grid; grid-template-columns: 34px 1fr; gap: 4px 14px; }
.item .n { font-family: var(--mono); font-size: 12px; color: var(--muted); padding-top: 5px; font-variant-numeric: tabular-nums; }
.item h4 { font-family: var(--sans); font-weight: 600; font-size: 16px; letter-spacing: -0.01em; }
.item p { grid-column: 2; color: var(--muted); font-size: 15px; }
.item .chips { grid-column: 2; display: flex; flex-wrap: wrap; gap: 6px; margin-top: 8px; }
.chip { font-family: var(--mono); font-size: 11px; padding: 3px 9px; border-radius: 6px; background: var(--paper); color: #4b5156; }
.sheet-cta { margin-top: 34px; padding: 24px; border-radius: var(--r); background: var(--ink); color: var(--on-dark); display: flex; flex-wrap: wrap; gap: 16px; align-items: center; justify-content: space-between; }
.sheet-cta p { max-width: 42ch; color: var(--on-dark-muted); }
.sheet-cta strong { display: block; color: var(--on-dark); font-weight: 500; margin-bottom: 4px; }
.proof { background: var(--ink); color: var(--on-dark); padding-block: clamp(56px, 8vw, 88px); }
.proof-kicker { font-family: var(--mono); font-size: 12px; letter-spacing: .08em; text-transform: uppercase; color: var(--on-dark-muted); margin-bottom: 28px; }
.proof-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; }
.proof .metric b { font-size: clamp(56px, 7vw, 92px); color: var(--accent); font-weight: 300; }
.proof .metric span { color: var(--on-dark-muted); font-size: 15px; max-width: 22ch; }
.case-metrics { display: grid; gap: 22px; width: 100%; }
.case-metrics .metric b { font-size: clamp(42px, 5vw, 64px); color: var(--accent); font-weight: 300; }
.case-metrics .metric span { color: var(--on-dark-muted); }
.case-art { display: grid; gap: 22px; width: 100%; }
.case-art svg { width: 100%; height: auto; }
.case-art p { font-family: var(--serif); font-size: clamp(22px, 2.4vw, 30px); line-height: 1.2; color: var(--on-dark); }
/* casos: escenario + índice */
.case-frame { display: grid; grid-template-columns: minmax(260px, 0.86fr) 1.14fr; min-height: 420px; border: 1px solid var(--line); border-radius: 18px; overflow: hidden; background: var(--white); animation: caseNext .5s cubic-bezier(.22,.7,.2,1); }
#cases[data-dir="prev"] .case-frame { animation-name: casePrev; }
.case-visual { background: var(--ink-2); color: var(--on-dark); padding: 28px; display: flex; align-items: center; }
.case-visual .flow { width: 100%; }
.case-copy { padding: 28px 32px 26px; display: flex; flex-direction: column; gap: 16px; }
.case-nav { display: flex; justify-content: space-between; align-items: center; gap: 12px; }
.case-count { font-family: var(--mono); font-size: 12px; letter-spacing: .08em; color: var(--muted); }
.case-arrows { display: flex; gap: 8px; }
.case-arrow {
width: 40px; height: 40px; border-radius: 999px; border: 1px solid var(--line); background: var(--white);
cursor: pointer; color: var(--text); font-size: 16px;
}
.case-arrow { transition: transform .2s ease, background .2s, border-color .2s; }
.case-arrow:hover { border-color: #b7b2a8; background: var(--paper); transform: scale(1.06); }
.case-arrow:active { transform: scale(.96); }
.case-copy h3 { font-size: clamp(30px, 3.2vw, 44px); line-height: 1.08; }
.case-lead { font-size: 17px; color: #394044; max-width: 52ch; }
.case-stat { display: flex; flex-direction: column; gap: 10px; }
.case-stat b { font-family: var(--serif); font-weight: 300; font-size: clamp(64px, 8vw, 96px); line-height: .9; letter-spacing: -0.03em; color: var(--accent); font-variant-numeric: tabular-nums; }
.case-stat span { max-width: 24ch; color: var(--on-dark-muted); font-size: 16px; }
.case-rail { display: grid; grid-template-columns: repeat(4, 1fr); gap: 8px; margin-top: 12px; }
.case-tab {
text-align: left; cursor: pointer; border: 1px solid var(--line); background: var(--white); border-radius: 12px;
padding: 12px 14px; display: grid; gap: 4px; color: var(--muted); min-height: 78px;
}
.case-tab span { font-family: var(--mono); font-size: 11px; letter-spacing: .06em; }
.case-tab strong { font-family: var(--sans); font-weight: 500; font-size: 14px; line-height: 1.3; color: var(--text); }
.case-tab[aria-selected="true"] { border-color: var(--ink); background: var(--ink); color: var(--on-dark-muted); }
.case-tab[aria-selected="true"] strong { color: var(--on-dark); }
.case-tab { transition: border-color .2s, background .2s, transform .2s; }
.case-tab:hover { border-color: #b7b2a8; transform: translateY(-2px); }
.case { display: contents; }
.case.feature { grid-column: 1 / -1; background: var(--ink-2); color: var(--on-dark); border-color: var(--ink-2); display: grid; grid-template-columns: 1fr 1fr; gap: 28px 44px; }
.case .tag { display: flex; flex-wrap: wrap; gap: 6px; }
.pill { display: inline-block; padding: 3px 9px; border-radius: 6px; background: var(--paper); color: var(--muted); font-family: var(--mono); font-size: 11px; }
.case.feature .pill { background: var(--ink-3); color: #cdbf9f; }
.case h3 { font-size: 27px; line-height: 1.12; }
.case.feature h3 { font-size: clamp(30px, 3.2vw, 40px); }
.pr { display: grid; gap: 10px; font-size: 15px; }
.pr div { display: grid; grid-template-columns: 92px 1fr; gap: 12px; }
.pr dt, .pr .k { font-family: var(--mono); font-size: 11.5px; text-transform: uppercase; letter-spacing: .06em; color: var(--muted); padding-top: 3px; }
.pr .v { color: #394044; }
.case.feature .pr .v { color: var(--on-dark-muted); }
.case.feature .pr .k { color: #7f8584; }
.metrics { display: flex; flex-wrap: wrap; gap: 8px 22px; margin-top: auto; padding-top: 14px; border-top: 1px solid var(--line); }
.metric { display: flex; flex-direction: column; }
.metric b { font-family: var(--serif); font-weight: 400; font-size: 30px; line-height: 1.1; font-variant-numeric: tabular-nums; }
.metric span { font-size: 12.5px; color: var(--muted); }
.note { font-size: 13px; color: var(--muted); margin-top: auto; padding-top: 12px; border-top: 1px solid var(--line); }
.flow { display: grid; gap: 7px; font-family: var(--mono); font-size: 12.5px; align-content: center; }
.flow-row { display: grid; grid-template-columns: 78px 1fr auto; gap: 12px; align-items: center; padding: 10px 14px; border-radius: 10px; background: #22262a; animation: rise .45s both; }
.flow-row:nth-child(2) { animation-delay: .06s; }
.flow-row:nth-child(3) { animation-delay: .12s; }
.flow-row:nth-child(4) { animation-delay: .18s; }
.flow-row:nth-child(5) { animation-delay: .24s; }
.flow-row .k { color: var(--on-dark-muted); }
.flow-row .v { color: var(--on-dark); overflow-wrap: anywhere; }
.flow-row .s { color: var(--accent); }
.flow-row.hl { background: #302a1f; }
/* contacto */
.contact { background: var(--ink); color: var(--on-dark); padding-block: clamp(80px, 10vw, 124px) 36px; }
.contact-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; }
.contact h2 { font-size: clamp(38px, 5.4vw, 68px); line-height: 1.03; margin-top: 12px; }
.contact .lede { color: var(--on-dark-muted); margin-top: 20px; max-width: 44ch; }
.nav-toggle {
display: none; width: 40px; height: 36px; padding: 0; place-items: center;
border: 1px solid var(--line-dark); border-radius: 8px; background: transparent; color: var(--on-dark); cursor: pointer;
}
.nav-toggle svg { width: 16px; height: 16px; }
.nav-mobile-cta { display: none; }
form { display: grid; gap: 14px; }
.field { display: grid; gap: 6px; }
label { font-size: 13px; color: var(--on-dark-muted); }
input, select, textarea { font: 400 16px/1.4 var(--sans); color: var(--on-dark); background: var(--ink-2); border: 1px solid var(--line-dark); border-radius: 10px; padding: 13px 14px; width: 100%; }
select { color-scheme: dark; }
textarea { resize: vertical; min-height: 110px; }
input:focus, select:focus, textarea:focus { outline: none; border-color: var(--accent); }
.row2 { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.form-note { font-size: 14px; color: var(--accent); min-height: 1.4em; }
footer { margin-top: 92px; padding-top: 36px; border-top: 1px solid var(--line-dark); display: grid; grid-template-columns: 1.4fr 1fr 1fr; gap: 28px 40px; font-size: 14px; color: var(--on-dark-muted); }
.foot-brand strong { display: block; color: var(--on-dark); font-size: 18px; letter-spacing: -0.02em; margin-bottom: 8px; }
.foot-brand p { max-width: 24ch; }
.foot-col { display: grid; align-content: start; gap: 10px; }
.foot-col > p { font-family: var(--mono); font-size: 11px; letter-spacing: .08em; text-transform: uppercase; color: #7f8584; margin-bottom: 4px; }
footer a { text-decoration: none; }
footer a:hover { color: var(--on-dark); }
.copy { grid-column: 1 / -1; margin: 8px 0 0; padding-top: 18px; border-top: 1px solid var(--line-dark); }
@media (max-width: 1000px) {
.svc { grid-template-columns: 56px 1fr; }
.svc .promise, .svc .more { grid-column: 2; }
.problems { grid-template-columns: repeat(2, 1fr); }
.case-frame { grid-template-columns: 1fr; }
.case-rail, .proof-grid { grid-template-columns: repeat(2, 1fr); }
footer { grid-template-columns: 1fr 1fr; }
.foot-brand { grid-column: 1 / -1; }
}
@media (max-width: 760px) {
.logo small, .nav .btn { display: none; }
.nav-toggle { display: grid; }
.nav-links {
display: none; position: absolute; top: 100%; left: 0; right: 0;
flex-direction: column; gap: 0; padding: 8px 0 12px;
background: rgba(14, 16, 18, 0.96); border-bottom: 1px solid rgba(255, 255, 255, 0.07);
}
.nav-links.is-open { display: flex; }
.nav-links a { padding: 14px var(--gutter); }
.nav-mobile-cta { display: block; color: var(--on-dark); }
.head, .contact-grid { grid-template-columns: 1fr; }
.hero { padding-block: 128px 52px; }
.hero::after { background: linear-gradient(0deg, var(--ink) 10%, rgba(14,16,18,.6) 60%, rgba(14,16,18,.35) 100%); }
}
@media (max-width: 560px) {
.problems, .row2, .case-rail, .proof-grid, footer { grid-template-columns: 1fr; }
.svc .more { white-space: normal; }
.pr div { grid-template-columns: 1fr; gap: 2px; }
.flow-row { grid-template-columns: 1fr auto; }
.flow-row .k { grid-column: 1 / -1; }
.item { grid-template-columns: 1fr; }
.item p, .item .chips { grid-column: 1; }
}
@media (prefers-reduced-motion: reduce) {
html { scroll-behavior: auto; }
.svc, .btn, .marquee-track, .prob, .case-arrow, .case-tab, .nav-links a::after { transition: none; animation: none; }
.sheet, .sheet-backdrop, .item, .flow-row, .case-frame, .hero h1, .hero .lede, .hero-ctas { animation: none; }
.js .reveal, .js .reveal.in { opacity: 1; transform: none; transition: none; }
}